Polly Waffle set to return to shelves thanks to Melbourne company Chocolate Works

By Marissa Calligeros | October 22, 2015

The old Polly Waffle

It was ditched from Australian shelves six years ago, but the power of nostalgia and a social media campaign has seen the return of the Polly Waffle.

The Polly Waffle – crispy wafer tube filled with marshmallow and coated in milk chocolate – will be reborn as “The Great Aussie Waffle Log” thanks to a 40,000-strong social media campaign that piqued the interest of Melbourne company Chocolate Works.

The sweet log was first produced by Melbourne company Hoadley’s Chocolate in 1947.

The new ‘Great Aussie Waffle Log’

Hoadley’s was bought by Nestle during the 1980s and the little brown log was discontinued by the confectioners in November 2009 due to poor sales.

There’s many a chocolate log that has entered the Australian sweet pantheon, but only a select few have survived the test of time.

According to business executive manager at Nestle, Martin Brown, the chocolate bars that stand alongside kookaburras, boomerangs and Bradman in Australian iconography, are both “novel in character and catchy in name”.

Here are some classics that tick the boxes:

Violet Crumble: Like the Polly Waffle, the chocolate-coated honeycomb bar was first produced by Hoadley’s more than 90 years ago.

 

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